Nov 18, 2021 • 1HR 8M

Inside Thinkarete Lifestyle, The Most Viral Page On Facebook

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We talk about content. How it's made. Why it's good. Why it's very bad. Sorry in advance for the British bits.
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In Facebook's Q3 content report, they revealed that a page called Thinkarete Lifestyle was responsible for some of the most viral content on the platform last summer. But the question is... who or what is Thinkarete Lifestyle? Well, after some pretty hardcore investigating, we think we've figured it out.

SHOW NOTES:

https://www.yahoo.com/entertainment/brass-against-singer-apologizes-peeing-012740464.html

https://www.spectator.co.uk/article/it-s-hard-not-to-pity-ghislaine-maxwell

https://twitter.com/danawhite/status/1459238150350405632

https://www.vanityfair.com/news/2021/11/bari-weisss-university-hitting-speed-bumps

https://top10.netflix.com/

https://transparency.fb.com/en-gb/data/widely-viewed-content-report/

https://www.facebook.com/Thinkarete/posts/4044844008964262

https://allfood.recipes/

https://www.instagram.com/p/CRj5BXBJrEH/

https://lyndaskitchen.com/

https://www.facebook.com/allfoodrecipesinc/?ref=page_internal

https://www.facebook.com/Thinkarete/posts/4162149513900377

https://twitter.com/BenNicholsonNW/status/1449068270762532865

https://tastykitchen.com/