Sep 23, 2021 • 56M

The Algorithmic Feedback Loop Of The Gabby Petito Disappearance

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We talk about content. How it's made. Why it's good. Why it's very bad. Sorry in advance for the British bits.
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This week's big story is about the disappearance of Gabby Petito, a 22-year-old who went missing last month and whose remains were found earlier this week. Her boyfriend is currently missing, after returning from vacation without her. And her social accounts have exploded in activity, becoming one of the biggest trending topics in the country. We're examining the parasocial dimensions to True Crime and how algorithms seize on this kind of content, pushing it to uncomfortable and grim extremes. It's a heavy episode, but it's a good one.