Jun 10, 2022 • 49M
TikTok’s Top Videos Are A Mix Of Ads And Gibberish
We talk about content. How it's made. Why it's good. Why it's very bad. Sorry in advance for the British bits.
This week we finally got to play around with TikTok’s Creative Center. It’s a tool for marketers, but also has some really powerful tools for looking at what’s trending globally on the app. We spent some time this week playing around with it. What did we learn? Well, a couple weird things. TikTok users love Sundays, the top videos on the app are mostly ads, and TikTok is offering marketers a tool for replacing popular songs with royalty free stock music to use in their campaigns. That last one is pretty crazy if you ask us!
Brian Feldman’s Crazy Frog piece