Sep 30, 2021 • 1HR 16M

We Went Through Years Of OZY's Social Analytics And It Was Weirder Than We Could Have Ever Imagined

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Appears in this episode

Ryan Broderick
We talk about content. How it's made. Why it's good. Why it's very bad. Sorry in advance for the British bits.
Episode details

This week's episode is a trip down a very strange rabbit hole. OZY is a wildly sketchy media company that is now being accused of fraud. So Luke and Ryan sat down and went through five years worth of the company's social analytics, across Comscore, CrowdTangle, and SocialBlade. What they discovered was stranger and more confusing than they ever imagined. But they also came very close to getting a full picture of what OZY appears to have been doing for the last few years and why.