This week, we kick off the episode with a big long discussion about weird stuff European people do. The Brits are obsessed with a random restaurant near Coventry. The Swedes are feeding people who stay over for dinner. And the Finnish appear to have constructed an elaborate years-long joke about their love of buckets. But our main topic for the week is Instagram Reels. It’s Zuckerberg’s last chance at creating a genuinely exciting content ecosystem. After an hour of scrolling through it, we’re not sure it’s going to work.